Sunday, November 25, 2012

Black Friday Guide For Gay Shoppers: HRC's Buyer's Guide Ranks Brands' Corporate Equality

Great news for holiday shoppers who will be hitting Abercrombie & Fitch, Starbucks and Target this Black Friday: all three companies get top rankings in the new Human Rights Campaign (HRC) Foundation's Buyer's Guide.

The report, also titled "Buying for Workplace Equality 2013," divides popular businesses and their related products into three categories based on their score on the HRC Foundation?s Corporate Equality Index. With a score of 100, Abercrombie & Fitch and Target rank alongside General Mills and Kellogg's as being among the businesses and brands to receive the highest workplace equality scores.

On the flip side, the Trump Organization, Urban Outfitters and even Tupperware received considerably less favorable ratings, placing them among the report's businesses/brands to receive the lowest workplace equality scores.

?It?s not often people think of ?Black Friday? as an occasion to take a stand for LGBT equality, but the HRC Buyers? Guide is the tool fair-minded consumers need to do just that,? HRC President Chad Griffin said in an email statement. ?With historic electoral wins for equality earlier this month, it is clear Americans care about how companies treat their LGBT workers.?

Check out the full rankings here.

See a selection of the rankings below:

  • Abercrombie & Fitch

    Rank: 100, or among businesses/brands to receive HRC's highest workplace equality scores.

  • Gap

    100, or among businesses/brands to receive our highest workplace equality scores.

  • Nike

    100, or among businesses/brands to receive HRC's highest workplace equality scores.

  • Burberry

    15, or among businesses/brands that receive HRC's lowest workplace equality scores.

  • Urban Outfitters

    15, or among businesses/brands to receive HRC's lowest workplace equality scores.

  • Target

    100, or among businesses/brands to receive our highest workplace equality scores.

  • Home Depot

    75, or among businesses/brands to receive a moderate workplace equality score.

  • IKEA

    30, or among businesses/brands to receive HRC's lowest workplace equality scores.

  • Coca-Cola Enterprises

    100, or among businesses/brands to receive HRC's highest workplace equality scores.

  • Starbucks

    90, or among businesses/brands to receive HRC's highest workplace equality scores.

  • Hershey

    85, or among businesses/brands to receive HRC's highest workplace equality scores.

  • The Walt Disney Company

    100, or among businesses/brands that receive HRC's highest workplace equality scores.

  • Trump Organization

    0, or among businesses/brands that receive HRC's lowest workplace equality scores.

  • McDonald's

    75, or among businesses/brands to receive a moderate workplace equality score.

  • Cracker Barrel Old Country Store

    35, or among businesses/brands that receive HRC's lowest workplace equality scores.

  • Domino's Pizza

    35, or among businesses/brands that receive HRC's lowest workplace equality scores.

  • Burger King

    55, or among businesses/brands to receive a moderate workplace equality score from HRC.

  • Hallmark

    90, or among businesses/brands that receive HRC's highest workplace equality scores.

  • Mattel

    85, or among businesses/brands that receive HRC's highest workplace equality scores.

  • Hasbro

    25, or among businesses/brands that receive HRC's lowest workplace equality scores.

See a selection of the results in the slideshow below:

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Source: http://www.huffingtonpost.com/2012/11/23/hrc-buyers-guide-lgbt-shoppers_n_2177457.html

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